ANDREI M.
+ SELECTED WORKS
+ SELECTED WORKS
+ INFO
+ INFO
Architect turned Product & Creative manager for DeFi Apps, blending design thinking with usability and coherence. I lead product, UX, and creative strategies for Web3 apps, from initial wireframes to final_final launch. Skilled in translating complex tech into intuitive, user-first experiences. Passionate about building tools that matter.
09:33 pm
COPENHAGEN
DENMARK
SOUL WEBSITE
ABOUT
A full redesign of the Soul Labs landing experience + docs, revamped to reflect the product’s evolving mission, vision, and brand identity, and paired with a dedicated Public Sale page built to clearly guide users through the launch process with trust and simplicity.
2025
GROWTH
$10M RAISED
647K + UNIQUE VISITORS
+45% CONVERSION TO TESTNET
647K + UNIQUE VISITORS
+45% CONVERSION TO TESTNET
BEFORE & AFTER
The original landing page lacked clarity, narrative flow, and a cohesive visual identity. The redesign introduced a unified brand system and clearer messaging. A cleaner, more trustworthy page that guides users directly into the app and testnet.
After
Before
BEFORE & AFTER
The previous Soul Docs lacked structure and visual consistency. The new version introduces organized navigation, simpler explanations, and a custom set of animated icons to guide understanding. A cleaner, more intuitive documentation experience.
After
Before
MY ROLE
Together with my team, I redesigned the Soul Labs website to reflect the protocol’s updated mission, vision, and product scope. We also created a dedicated fundraising page that supported the $10M raise and improved clarity across the main pages.
Freelance projects, collaborations and
full-time opportunities. Let's get acquainted.
full-time opportunities. Let's get acquainted.
SOUL WEBSITE
2025
A full redesign of the Soul Labs landing experience + docs, revamped to reflect the product’s evolving mission, vision, and brand identity, and paired with a dedicated Public Sale page built to clearly guide users through the launch process with trust and simplicity.
ABOUT
$10M RAISED
647K + UNIQUE VISITORS
+45% CONVERSION TO TESTNET
647K + UNIQUE VISITORS
+45% CONVERSION TO TESTNET
GROWTH
The original landing page lacked clarity, narrative flow, and a cohesive visual identity. The redesign introduced a unified brand system and clearer messaging. A cleaner, more trustworthy page that guides users directly into the app and testnet.
BEFORE & AFTER
After
Before
The previous Soul Docs lacked structure and visual consistency. The new version introduces organized navigation, simpler explanations, and a custom set of animated icons to guide understanding. A cleaner, more intuitive documentation experience.
BEFORE & AFTER
After
Before
Together with my team, I redesigned the Soul Labs website to reflect the protocol’s updated mission, vision, and product scope. We also created a dedicated fundraising page that supported the $10M raise and improved clarity across the main pages.
MY ROLE
Freelance projects, collaborations and
full-time opportunities.
Let's get acquainted.
full-time opportunities.
Let's get acquainted.